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    How to use this Playbook

    How to use this Playbook

    Tools Built for Artists Who Mean Business

    You know what you make. Now learn where you fit, how to talk about it, and how to get funded for it. Three tools. One clear path.

    DISCOVER: Career Positioning Quizzes

    Find your place in the art world—and the people who need to hear from you.

    Not sure where you fit or who to talk to? Start here. Our quiz series helps you identify your unique position in the art industry, pinpoint the decision-makers who matter most for your practice, and learn how to communicate with them effectively.

    What you'll discover:

    • Where you fit in the art industry ecosystem
    • Which galleries, curators, and institutions align with your work
    • How to craft messages that resonate with decision-makers
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    Start with Quiz 1

    CREATE: Artist Statement AI

    Write statements that position your work—not just describe it.

    Staring at a blank page? Our AI uses the XYZ Framework (What you do, Why it matters, How you make it) to help you articulate your practice with clarity and confidence. Get started by creating new statements or refining existing ones.

    What you'll create:

    • Statements grounded in Erika’s 15 years of experience
    • Clear articulation of your practice using proven frameworks
    • Professional copy for websites, grants, and exhibitions

    Coming soon…

    APPLY: Grant Application Feedback

    Get grant-ready before you submit.

    Don't wait for rejection to know what's missing. We review your application statement with grant criteria, checking for alignment, clarity and impact. Recieve instant insights and personalized recommendations to strengthen your application.

    What you'll receive:

    • Statement ↔ grant alignment analysis
    • Instant feedback on strengths and gaps
    • Specific recommendations to improve your application

    Coming soon…

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    © The Practice Playbook 2026. All rights reserved. We acknowledge the support of the Canada Council for the Arts.

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